On Tue, 19 Apr 2005 13:29:58 -0700, Rafael Szuminski <raf1hh@...>
wrote:

>
> Comming fresh from a UNSUCCESSFFUL pitch for Firebird to my managers
> (long story/this has been gooing on for the last 12 months), here are
> the list of major objections to firebird:
>
> 1. It's new, it's unproven
> 3. No commercial backing in the US
>
> Well you will say yes, but what does it have to do with the slogan?
> Well, the first trouble you run into when you try to explain the
> history behind Firebird to someone. That story alone turns some people
> off. Questions like: Firebird, why haven't I heard of it before. It
> must be something new (and this means in the DB world unproven).

Now we have a chance to change that. With good, remarkable slogan - almost
everyone in IT will heart about Firebird. If we have a two or three words
slogan - we can put it everywhere.

> Well,
> no it has been around for a long time under the name of Interbase...
>
> Also the whole notion of Firebird/Phoenix and rising from the ashes
> stipulates a new beginning and thus something NEW and unproven. In
> this context, Legend might not work that well.

"A Legend" is not a New stuff - it is a long running and if "the legend"
is still alive now - that must be proven in a long time.

>
> Interestingly, after initial cold reception, I had much better success
> when using the Interbase name during my presentations instead of
> Firebird.

Probably Interbase still has more popularity that Firebird. But that can
be changed, with right slogan, speedy actions from us and with big luck -
we can make Firebird more popular. It have the qualities - we must to take
that to wide public.

>
> Raf
>
>
> Community email addresses:
> Post message: Firebird-general@yahoogroups.com
> Subscribe: Firebird-general-subscribe@yahoogroups.com
> Unsubscribe: Firebird-general-unsubscribe@yahoogroups.com
> List owner: Firebird-general-owner@yahoogroups.com
>
> Shortcut URL to this page:
> http://www.yahoogroups.com/community/Firebird-general
> Yahoo! Groups Links
>
>
>
>
>
>

--
Miroslav Penchev