Firebird goes by the slogan "The Database for the New Millenium".
I am somewhat puzzled by it. Where did it originate?

I am trying to figure out -- in mass marketing terms -- what
functional and emotional benefits it intends to convey. Think Coca-
Cola: "Delicious, Refreshing, Fun" The words "delicious, refreshing"
are on every can and bottle for over a century and explain the
functional benefit. The phrase "coke is fun" (accompanied by
appropriate imagery) has been in their advertising for decades and
conveys the emotional benefit.

SAP's "The world's best run businesses run SAP" is also very clever.
It is both functional (SAP contains the best practices of leading
companies) and emotional (join the exclusive club of best run
businesses). It also deflects a problem, which is that SAP is hard to
implement and implementations often fail. The SAP slogan suggests
that these failures occur at poorly run businesses, and nobody thinks
of their own business as poorly run.

I would be grateful if anybody can explain our slogan to me. Helen?
Paul? Marius?

Thanks in advance,

Paul