Hi, all

After last days of discussing the slogan I can say that after all, the
slogan does not need to proof anything for the product. It must be:
- Remarkable,
- Expressive,
- Easy to remember,
- To not imply bad feelings,
- short enough to place it everywhere,
- targeted to no one specific group

Something like "Always Coca-cola". That slogan does not tell anything
about the product or the target customers. It is just easy to remember and
to put that slogan everywhere. I remember it for more than 10 years (from
first time I heart it).

P.S. In first few days of that discussion I have the idea that slogan must
proof almost everything about the product, to tell at least 80% of
features of Firebird. But now I am convinced that such slogan will be
mistake. More important for product to gain market is to have a strong "10
lines whitepapers" and useful 5 or 6 whitepaper each of 10-20 pages. That
is not job for slogan. The right job to slogan is to have people to
remember the product as name and to make them curious to read "10 lines
whitepaper". If we say in slogan "Enterprise ready DBMS" or "Free
Database" (or whatever else, heart from some different product) most of
people will say "Oh, what. One more RDBMS, I have one, it is the same" and
even they will not read "10 lines whitepaper" (which must be the strongest
document of Firebird).

Cheers,
--
Miroslav Penchev.