On Mon, 18 Apr 2005 18:01:39 +0100, Artur Anjos <listas@...>
wrote:

>
> Miroslav Penchev wrote:
>
>> If you look close - most of serious customers does not "like" "new
>> stuff",
>> because it means: more expenses for everything (hardware, training,
>> testing, migrating old systems and so on). Developers "like" new stuff -
>> not customers. Customers like stables, reliable, proven, with long live
>> products.
>>
>>
> Customers will be next step. First step is to atract developers.

We must attract both of them with one slogan. We cannot attract one group
first and then another. That will not work. If I am developer and now I
begin a new project - I will not choice Firebird if the Firebird does not
convince itself my customers. It will be hard to me if Firebird claim that
it is for enterprise and my customers are not to convince them to use it.
Or what ever specific claim from Firebird side - there always will be
conflicts with some segment of the market.

>
>> Exactly - "great features", not "new stuff". But how can you describe
>> all
>>
>> "great features" in few words (two or three)? You cannot, you must use
>> some metaphor, or some remarkable word not directly linked with "great
>> features".
>>
>>
> For sure. That's why I choose between a feature, or a target plataform
> (enterprise-ready database engine).

But our target is not only the enterprise.

>
>> Always? Why our slogan should be commercial? With non-commercial
>> slogan we
>>
>> can proof that we are not commercial community and our product is
>> Totally
>> Free!
>>
>>
> A slogan is not about something to prove. It's something to promote our
> image.

Ok, it will promote a legend, something extraordinary. Something that you
do not see everyday.

>> There will be no need in near (10-15 years ;) ) to change "The Legend" -
>>
>> it always will be topical (not like Millennium slogan).
>>
> That's something that I don't agree as well. We need to change our
> slogan, and our logo, our image, etc, to adapt ourself to the new era.

I mean that now we are changing the slogan because the old one is totally
out of date. But new one must not "expire" in next two or three years as
Millennium slogan. So we must get a slogan for at least 10 years ahead. It
is not good to change the slogan on every 2 or 3 years.

>
> Artur
>
>
>
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--
Miroslav Penchev