Subject Re: [Firebird-general] Re: Firebird's slogan
Author Artur Anjos
Miroslav Penchev wrote:

>If you look close - most of serious customers does not "like" "new stuff",
>because it means: more expenses for everything (hardware, training,
>testing, migrating old systems and so on). Developers "like" new stuff -
>not customers. Customers like stables, reliable, proven, with long live
>products.
>
>
Customers will be next step. First step is to atract developers.

> Exactly - "great features", not "new stuff". But how can you describe all
>
>"great features" in few words (two or three)? You cannot, you must use
>some metaphor, or some remarkable word not directly linked with "great
>features".
>
>
For sure. That's why I choose between a feature, or a target plataform
(enterprise-ready database engine).

> Always? Why our slogan should be commercial? With non-commercial
> slogan we
>
>can proof that we are not commercial community and our product is Totally
>Free!
>
>
A slogan is not about something to prove. It's something to promote our
image. It's commercial in just a way that we are selling a idea.
"Firebird-a Legend" is commercial as well, since it position our
feelings as well against competitors.

> There will be no need in near (10-15 years ;) ) to change "The Legend" -
>
>it always will be topical (not like Millennium slogan).
>
That's something that I don't agree as well. We need to change our
slogan, and our logo, our image, etc, to adapt ourself to the new era.

Artur