On Mon, 18 Apr 2005 16:58:27 +0100, Artur Anjos <listas@...>
wrote:

>
> Miroslav Penchev wrote:
>
>> But you will be glad to use a truly legend of OpenSource, to make
>> thinks with it, and to talk to others that you come together with a
>> unique product on which words like "free", "excellent" and so on are
>> just not enough to describe it.
>>
> In IT business, I still think that the word "Legend" is quite the
> oposite of new. People like new stuff. That's why they upgrade something
> all the time. :-)

If you look close - most of serious customers does not "like" "new stuff",
because it means: more expenses for everything (hardware, training,
testing, migrating old systems and so on). Developers "like" new stuff -
not customers. Customers like stables, reliable, proven, with long live
products.

>
> People use Firebird mainly because of it's great features. "Free" is a
> bonus.

Exactly - "great features", not "new stuff". But how can you describe all
"great features" in few words (two or three)? You cannot, you must use
some metaphor, or some remarkable word not directly linked with "great
features".

>
> On a White Paper, beeing a Legend it's quite important. It will show our
> history, our present, and what we are doing regarding the future.
>
>> It can be described as a "living
>> Legend" and probably with one whitepaper about the past, present and
>> future of Firebird as proof that it is a Legend. Also there is no need
>> to proof that Firebird is a legend – the other has need to proof that
>> they will become a Legend. And probably after 5 years when Firefox
>> have 50% of browsers market they will change their slogan to something
>> legendary (the browser who defeat MS IE)
>>
>>
> That's my oppinion as well. I never argue that we are not a Legend. I
> argue that I don't believe that changing our slogan from "Relational
> database for the new millenium" to "Firebird - The Legend" will make
> people curious about it, and try it out.
>
> A slogan it's not easy to find. And it's always easy to create the
> first, that changing something.
>
> What I know for sure is that I like "Always", I like "Just do It", and I
> like "We try harder". They are commercial, yes, but a slogan is always
> commercial -

Always? Why our slogan should be commercial? With non-commercial slogan we
can proof that we are not commercial community and our product is Totally
Free!

>
> And we want to change it according to reality. It will be quite dificult
> to change from a Legend to something else. :-)

There will be no need in near (10-15 years ;) ) to change "The Legend" -
it always will be topical (not like Millennium slogan). Or if you use
"Enterprise" slogan - maybe in next few years "enterprise" will be not so
popular word and market. And we will be at the same place like now - we
will need a new slogan, because enterprise is out of date.

Cheers,
--
Miroslav Penchev