Subject Re: [Firebird-general] Re: Firebird's slogan
Author Miroslav Penchev
On Mon, 25 Apr 2005 17:31:46 +0200 (MEST), Paul Vinkenoog
<paul@...> wrote:

>
> Hi all,
>
>> I like both, so probably we are close to a slogan.
>>
>> "1) Firebird - trustful solution"
>
> But "trustful" isn't right here. It should be "trustworthy" (reliable)
> or maybe better: "trusted".
>
> Firebird - the trusted solution.
>

But it is short enough to remember it easily and place it everywhere. Also
it arouses positive feeling to that product (solution).

> It sounds good, but the downside is that it doesn't have any link to
> databases, SQL or whatever.

That I think should come from sub-slogan. If message is for developers -
it should have in sub-slogan words which will make link with SQL, Database
and so on. If message is for managers - sub-slogan will be something
different. And so on - we can have more that 10 "messages" (slogan
+ sub-slogan).

Cheers,
--
Miroslav Penchev