Hi,

> "Firebird: the database you can trust"
> or even
> "Firebird: the only database you can trust"

"Trust your data with Firebird"

"Trust your data - with Firebird"

"Trust your data... with Firebird"

"Firebird: trust your data"

"Firebird: you can trust your data"

"Firebird: depend on your data"

"Firebird: rely on your data"

Or variations with "and":

"Firebird, and you can trust your data"

"Firebird, and rely on your data"

etc.

(long, perhaps only usable as "signature slogans" at the bottom:)

"You can trust your data if you trust Firebird with your data"

"If you (must) rely on your data, trust Firebird with your data"

"If you depend on your data, trust Firebird with your data"

(I think these work better if spoken. Something for our TV commercials
:-))


Trying to elaborate on the two sides of "trust" (*):

1) to trust Firebird with your valuable data
2) to be able to trust your data if Fb takes care of them

Most of the slogans also try to convey that in Fb's philosophy it's
the data, not the RDBMS, that are the most important. Firebird is a
means to an end. Connecting "trust" with "data" allows us to
implicitly link Firebird with trustworthiness without seeming
presumptious.


Greetings,
Paul Vinkenoog

(*) Dutch "vertrouwen" vs. "toevertrouwen"
French "se fier" vs. "confier"
etc.