--- In Firebird-general@yahoogroups.com, "paulruizendaal" <pnr@j...>
wrote:

>
> --- In Firebird-general@yahoogroups.com, "Miroslav Penchev"
> <miroslavp@m...> wrote:
>
> > No one say anything about idea to have slogan and sub-slogan. Some
> > more words about that: if we have a sub-slogan they can be several

-

>
> > each for specific direction of marketing the name of Firebird.
>
> I think sub-slogans can be a good idea, if they are done well. Roman
> proposed a "rotating" slogan, which is a bit similar. Perhaps it is
> best to have a main slogan finished, before delving into a set of
> suitable sub-slogans.
>
> For the slogan I was thinking how we can turn our greatest weakness
> (limited mass market visibility) and turn it around to a strength,
> aikido like. That's how I came up with "Firebird: Beyond Hype".
>

That slogan will be hard to understand for non-English peoples.
I even cannot find the word "Hype" in my dictionary.

Cheers,
Miroslav Penchev.