Subject Re: [Firebird-general] Re: Firebird's slogan
Author Helen Borrie
At 06:30 AM 19/04/2005 +0000, you wrote:


>--- In Firebird-general@yahoogroups.com, Lester Caine <lester@l...>
>wrote:
> > Bill Meaney wrote:
> >
> > > Firebird: Embedded to Enterprise.
> >
> > That does not look or sound too bad.
> > What would a few translations look like ?
> >
>
>Wow - the mission imposible ;) to translate that on Bulgarian, it will
>be much better to stay on English rather than to translate it on
>Bulgarian. (Translated it will be about 5 to 8 words). But also I am
>not sure about English meaning.

Nor I. As a native English speaker, an A graduate in Linguistics and a
self-confessed pedant, I urge you to forget about this word "enterprise",
unless you intend the meaning "adventure, project, ambitious
plan...etc." An "enterprise" is, by definition, a work in progress. Using
this word to align Fortune 500 companies with expensive, high-cholesterol
sausages is "buzz". As you (or someone) said, it will be as dead as dot
com soon, if it is not already.

"Embedded" also falls well into the category of over-abused and thus
virtually meaningless techo-buzzwords. Do any two of you agree about what
"embedded" really means? We did a really sloppy job of naming this
deployment model of Firebird. We should be embarrassed enough about it,
not to perpetuate it in a slogan.

Helen



>Cheers,
>Miroslav Penchev.
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