MS has a new slogan too: "Start Something"
See: http://www.theregister.co.uk/2005/04/18/ms_ad_campaign/

I guess they could only use it now that they have their instability
somewhat under control. Otherwise the slogan would have been
perverted quickly into "Restart Something" by frustrated sys admins.

It will be interesting to see which benefits they will try to
associate with the "Start Something" slogan.