paulruizendaal wrote:

>
> Firebird: the choice of champions
>
> (it sounds familiar to me: perhaps because it was already mentioned,
> perhaps it is used for other products).

Maybe the "Breakfast of Champions" from Kurt Vonnegut would ring the
bell? Or "We're Champions" by Queen?

> I think the slogan would fit well with the benefits that were
> identified earlier:

Well, it's not bad, but... It implies that champions use Firebird, so if
I don't use Firebird, I'm not a champion :(

Personally, I don't like much slogans / jingles / whatever that put me /
audience in equation. They tend to suggest something about me, which I
take as offense (how they can know?).

best regards
Pavel Cisar