Subject Re: Firebird's slogan
Author Roman Rokytskyy
> Well I'm not using any of these programs yet, but there is another
problem with 'legend'.
> The word has at least a dual nuance of meaning.
>
> Quick example, we group together
> "legends and myths"
> in a non-complementary fashion, as "unreal".
>
> The positive element is more like "Babe Ruth was a legendary
> ballplayer".
> Even there most legends are not "continuing". They are more memory.
>
> It's strength is more in irony .... we think of legends as
> thousands of year old ..
> The irony is sort of like when you see companies proudly display
> "Established 2004" .
> They are using a concept of longevity and combining it with their
> own freshness and newness.

I completely agree with your words - the word "legend" for me is
something unreal, and usually, something that was good thousands years
ago, but now it does not exist, does not influence the reality. Sorry,
but I am strongly against "legend".

Though I am not sure if I would use word "champion", it is too sport
related. I tried to search for the "choise of the champions" in
English and in Russian, all top matches are sport related. Maybe
"winner" is better?

Also may I suggest next variant?

"Firebird - the winning relationship".

Roman