Subject | Re: [Firebird-general] Re: Firebird's slogan |
---|---|
Author | Miroslav Penchev |
Post date | 2005-04-17T18:28:55Z |
Hi,
Sorry about question marks, here is the text only version:
Firebird is Legend, so what are legends? They are:
- Capable - the legends can be legends only if they are capable for any
kind of work, they can do anything;
- Reliable - if you cannot trust on a legend, on what else can you
trust?
- Easy - You (as who use Firebird) will do everything easy, because
"legends" are doing almost everything by itself.
From that slogan it is not obvious that Firebird is Free(even opposite -
the legends are not very likely to be free), but as some mention before -
we cannot say everything in few words.In that slogan probably "Free" must
be on first line behind slogan.
Something about emotional benefits:
- low/no risk of failure & angry bosses/customers - A legend cannot do
any failure. If there is a failure it come from some not so legendary -
like
HDDs, OSs (Windows for example) or some other.
- open and helpful community - behind a "legend" must be a strong and big
community, everyone wants to be on side with "a legend"
- "I" whant to be part of Firebird - the legend.
I am not sure about other languages but in English and Bulgarian - that
slogan sounds similar, sounds very impressive and is quite short to
remember it exactly, to place it everywhere (on menus on web pages for
example ;) )
P.S. My English is not my strength but I hope that say at least half of
what I thing about that slogan.
Cheers,
--
Miroslav Penchev
Sorry about question marks, here is the text only version:
Firebird is Legend, so what are legends? They are:
- Capable - the legends can be legends only if they are capable for any
kind of work, they can do anything;
- Reliable - if you cannot trust on a legend, on what else can you
trust?
- Easy - You (as who use Firebird) will do everything easy, because
"legends" are doing almost everything by itself.
From that slogan it is not obvious that Firebird is Free(even opposite -
the legends are not very likely to be free), but as some mention before -
we cannot say everything in few words.In that slogan probably "Free" must
be on first line behind slogan.
Something about emotional benefits:
- low/no risk of failure & angry bosses/customers - A legend cannot do
any failure. If there is a failure it come from some not so legendary -
like
HDDs, OSs (Windows for example) or some other.
- open and helpful community - behind a "legend" must be a strong and big
community, everyone wants to be on side with "a legend"
- "I" whant to be part of Firebird - the legend.
I am not sure about other languages but in English and Bulgarian - that
slogan sounds similar, sounds very impressive and is quite short to
remember it exactly, to place it everywhere (on menus on web pages for
example ;) )
P.S. My English is not my strength but I hope that say at least half of
what I thing about that slogan.
Cheers,
--
Miroslav Penchev