On Sun, 17 Apr 2005 17:49:59 -0000, paulruizendaal
<pnr@...> wrote:

>
>
>> I am defenetly for that one:
>> > Firebird: the legend continues
>>
>> All said for
>> > Firebird: the choice of champions
>>
>> can be said for "Firebird: the legend continues" (or "Firebird:
>> meet the legend")
>>
>> Personally - word "champions" I associate with sport and that often
>> (in present days) "champions" in all kind of sport are not "the
>> best". All kind of corruption, inadequate referee decisions and so
>> on.
>>
>> So my preference is:
>> Firebird: the legend continues
>
> I see your point, but I don't quite see how it can be linked with all
> the things that we want to communicate. Can you make that a bit
> clearer for me please, by writing it out, like I did for the choice
> of champions?
>
> Thks!
>

Firebird is Legend, so what are legends? They are:
- Capable ? the legends can be legends only if they are capable for any
kind of work, they can do anything;
- Reliable ? if you cannot trust on a legend, on what else can you trust?
- Easy ? You (as who use Firebird) will do everything easy, because
"legends" are doing almost everything by itself.

From that slogan it is not obvious that Firebird is Free(even opposite ?
the legends are not very likely to be free), but as some mention before ?
we cannot say everything in few words.In that slogan probably "Free" must
be on first line behind slogan.

Something about emotional benefits:
- low/no risk of failure & angry bosses/customers ? A legend cannot do any
failure. If there is a failure it come from some not so legendary ? like
HDDs, OSs (Windows for example) or some other.
- open and helpful community ? behind a "legend" must be a strong and big
community, everyone wants to be on side with "a legend"
- "I" whant to be part of Firebird - the legend.

I am not sure about other languages but in English and Bulgarian ? that
slogan sounds similar, sounds very impressive and is quite short to
remember it exactly, to place it everywhere (on menus on web pages for
example ;) )

P.S. My English is not my strength but I hope that say at least half of
what I thing about that slogan.

Cheers,
--
Miroslav Penchev