No Geoff,

'Problem' is a word with a negative connotation.
We don't want Firebird in the same sentence with the word PROBLEM. We
want Firebird in the same sentence with a word like SOLUTION.
A solution is a positive thing, we hate problems (though most of us
earn our money by solving problems ;) ).

You're right about the rythm. That sounds nice!

Dennis

Geoff Worboys wrote:

>>A marketing law. NEVER EVER use a negative word in a sales
>>pitch or slogan like 'problem'.
>>Use the word 'free' instead of 'no cost'.
>>
>>
>
>So what you are really saying is that:
>
>
>
>>>Firebird, No Limit, No Cost, No Problem
>>>
>>>
>
>should perhaps become:
>
>Firebird, Limit Free, Cost Free, Problem Free
>
>This keeps the rhythm of it which I quite like. Although I
>must admit to disliking the fact that only one out of the
>three is strictly true.
>
>Firebird does have limits, does have problems, and in reality
>it is going to cost most people something to install it - even
>if that cost is just time. But I guess this is advertising.
>:-(
>
>
>