Hey! Borland (or maybe a reseller) says we're excellent!


Cheers,


Ann

-------- Original Message --------
Subject: Questionable Interbase Marketing Tactic
To: awharrison@...

Message body follows:

Hi,

I thought you'd like to know that Softgen (an Interbase
reseller in Australia), is including the text quoted below
in an Interbase Promotion email. I am not sure if this text
was supplied by Borland to it's resellers, or if SoftGen
came up with it all by themselves.


The relevant part:

Attention Firebird users!

If you've developed your product using Firebird, the
excellent Open Source implementation of Borland InterBase ,
you'll find it prudent to roll out your applications to
commercial users with InterBase 7.5. In addition to the
important features listed above that have not been released
for Firebird, InterBase 7.5 database is supported by
Borland, a 21 year old company that has nurtured the
development of best-in-class InterBase for over 12 years.
Regular, stable releases of improvements to the product give
you the confidance that InterBase will serve the needs of
you and your customers now and long into the future.




Full text:


Dear Borland Interbase User,

Please be advised that Borland Australia has announced a
special promotion for all purchases of Borland Interbase 7.5
till March 31st, 2005 via SoftGen Australia as follows:
10% off the RRP (inc GST) for all Interbase 7.5 products
under $220
20% off the RRP (inc GST) for all other Interbase products
priced over $220


Overview:
Borland Interbase 7.5 is an economical, high-performance,
transactional database that is relied upon by millions of
users around the world. Combining easy installation,
automatic crash recovery and minimal maintenance, the
InterBase database is extremely well-suited for embedding
within distributed applications.

Designed for use in situations where there is no database
administrator or IT support, InterBase is powerful enough to
support mission-critical applications, yet compact enough to
run on very modest systems. Its power, ease of use, support
for Windows, Linux and Solaris platforms - as well as for
development environments such as Borland Delphi, C++
Builder, C# Builder and Kylix, make the Interbase database a
favourite with developers and a lower-cost option for
businesses.


What's New in Interbase 7.5 :

Multiple instances of InterBase can run on the same machine
simultaneously

Global temporary tables implement the functionality of SQL
global temporary tables, significantly easing application
development

Automatic rerouting of databases allows a database
administrator to set up a configuration in which some
database connections can be rerouted to a different
InterBase server instance on the same machine (Server
Edition only)

Server-side database alias renames a database file within
the context of the server, enabling clients to connect to a
database regardless of knowledge of its exact location on a
given server

Embedded database user authentication, a security
enhancement in InterBase 7.5, allows for the management of
multiple databases for unrelated applications

Attention Firebird users!

If you've developed your product using Firebird, the
excellent Open Source implementation of Borland InterBase ,
you'll find it prudent to roll out your applications to
commercial users with InterBase 7.5. In addition to the
important features listed above that have not been released
for Firebird, InterBase 7.5 database is supported by
Borland, a 21 year old company that has nurtured the
development of best-in-class InterBase for over 12 years.
Regular, stable releases of improvements to the product give
you the confidance that InterBase will serve the needs of
you and your customers now and long into the future.





Interbase 7.5 Promotion Pricing Summary:



Product:
Price RRP (Inc GST) 20%
Discounted Pricing inc Gst



i) Interbase Server Edition New 7.5 windows
$338 $271 20%

i) Interbase Server Edition Upgrade 7.5
$220 $200
10%

ii) Interbase Server Edition New 10 pack
$2030 $1624 20%

iii) Interbase Server Edition Upgrade 10 pack
$1320 $1056 20%

iiii) Interbase Server Edition New 20 pack
$3554 $2842 20%

iv) Interbase Server Edition Upgrade 20 pack
$2310 $1848 20%

v) Interbase Server Edition New 50 pack
$5384 $4738 20%

vi) Interbase Server Edition Upgrade 50 pack
$5075 $4060 20%





i) Interbase 7.5 Desktop Licence New
$101 $91
10%

ii) Interbase 7.5 Desktop Licence Upgrade
$46 $41
10%

iii) Interbase 7.5 Desktop New 20 pack
$1354 $1083
20%

iiii) Interbase 7.5 Desktop Upgrade 20 pack
$812 $650
20%

iv) Interbase 7.5 Desktop New 100 pack
$3385 $2708 20%

v) Interbase 7.5 Desktop Upgrade 100 pack
$2031 $1624
20%









Full pricing details for Borland Interbase Version 7.5 are
available from SoftGen directly. Please contact Dilhan
Hatharasingha, (dilhanh@...) for specific price
quotations and delivery lead-times.


Take advantage of this great offer today ! The Borland
Interbase 7.5 Promotion expires on 31st March, 2005.


Regards



Malcolm Pooley
National Distribution & Alliances Manager
SoftGen Australia Pty Ltd
Suite 201, 10-12 Clarke Street,
CROWS NEST. NSW. 2065

Ph: +61 2 9436-2788 Extn. 204
Fax: +61 2 9436-2755
Mobile: (0412) 489-672
Email: malcolmp@...
www.sgen.com.au