Subject | Re: [IBDI] Re: Just a marketing suggestion for FB1.0 CD |
---|---|
Author | Robert F. Tulloch |
Post date | 2002-02-24T15:46:23Z |
rogervellacott wrote:
reasons
you presented above and is now meaningless except to those original
warriors
who needed the banner.
>True.
> Let me spell it out then.
>
> 1. The image of the phoenix has been flogged to death as a symbol by
> hundreds of companies, products, organisations, publishers for
> years. This is what makes it feel old-fashioned and boring.
> 2. The phoenix symbol was chosen because it signified a productAlso true.
> rising from the ashes of Interbase. Its emphasis is therefore on the
> past. This history is only of interest to people who were using
> Interbase before Firebird existed. It is inward-looking because its
> message is for the community of existing developers, and not for new
> potential customers.
> 3. Because of the emphasis on the troubled past, the negativeProbably true.
> aspects of the phoenix message are more powerful than its positive
> aspects. It may be very difficult for people who have been involved
> in the project for a long time to see this, especially if they have
> some romantic notion about the moral superiority of a group of
> independent developers over a commercial company. Perhaps these
> people want to sell the history first, and the product second.
> 4. Firebird seems to me to be a great name. It is easilyIt is meaningless without the association with phoenix.
> remembered, it is powerful, it has energy. It can only work, however,
> if the phoenix connection is dropped.
> 5. Firebird would be greatly helped if, in addition to a good name,What meaning and particularly in relation to a database?
> it had a powerful and memorable symbol. The word "Firebird" carries
> a meaning,
> so there is restricted freedom in choosing an image.The problem is the name "Firebird". It was conceived of for the very
> ("Linux" has no meaning, so its fine to use a penguin, but if Linux
> was called "Walrus", the penguin would look very odd). If Firebird
> is not to be associated with the phoenix, then we are left either
> with some other interpretation of "fire", such as "bright red", or
> some abstract symbol, which is as literally meaningless as "Linux".
reasons
you presented above and is now meaningless except to those original
warriors
who needed the banner.
> 6. If a red bird is to be the symbol, then it will be infinitelyAnd the question remains: What DOES it symbolize?
> more powerful if it is anthropomorphised. This requires a human-like
> expression, which in turn requires eyes and a mouth.