Subject Re: Logo colour
Author markus.soell@bigfoot.com
For use on black background, a white logo will have to be used.

Black and white are no real colours, both are neutral and can be used
as an alternative for the colored logos.

Markus

--- In IBDI@y..., Larry Carter <lcarter_97132@y...> wrote:
> Markus,
>
> All the logo's you have done look great!
>
> Here is my $.02:
>
> I personally like all the primary colors (Blue,
> Green etc.) and especially the "Fire" logo. But if I
> had to choose just one alternate color (beyond "Fire")
> for the logo it would be the DarkRed. The DarkRed2
> looks too purple to me. (Then again, I am partially
> color blind).
>
> There is one thing I would like to suggest however.
> I noticed that all the primary colors but Yellow was
> present. Now I realize that the "Fire" logo has a lot
> of yellow, and that is the one I like the most, but a
> all yellow one would be nice. I, unlike the majority
> of the world, prefer black rather than white
> backgrounds. I feel it makes it easier for me to read
> things. The darker colors would not work well on a
> black background. Just a thought.
>
> Larry
> --- markus.soell@b... wrote:
> > Hi all,
> > a decision about the logo colour should be made.
> >
> > I personaly like the "fire" one, especially for the
> > big ones it looks
> > very nice and fresh and also the fine black shadow
> > looks nice there.
> > And it symbolizes the fire.
> >
> > However, there are a few drawbacks: Depending on the
> > context where it
> > is to be used, the orange-yellow might be a bit too
> > bright, too
> > oppressive. Sometimes a more quiet colour would
> > simply look more
> > distinguished. The shadow is needed to give some
> > contrast to the
> > yellow so that it's visible on white background. But
> > the smaller the
> > logo the more problematic becomes this shadow.
> >
> > Since it's a trademark, a decision about the colour
> > must be made.
> > Like the shape, the colour is also a distinctive
> > element of the mark
> > and therefore the same colour should alwayse be used
> > for the logo, so
> > the public gets used to it.
> >
> > Well, what I would suggest, since the red-yellow
> > isn't really a
> > colour ;) I think it's acceptable that one other
> > colour can be used,
> > besides black of course. This other colour should be
> > more dark, so
> > that it's useful where the red-yellow is too bright.
> >
> > See the colour comparison chart for some examples:
> >
> > http://www.soell.ch/firebird
> >
> > I suggest to use the "DarkRed2" as the second colour
> > besides "fire".
> > I put that colour on the page because Pavel
> > mentioned it to me, and I
> > must say, I like it too. Also it's the colour of the
> > InterBase 6
> > package and so it would be a nice, subtle reference
> > to the historical
> > relationship between the two.
> >
> > What do you think?
> >
> > Regards
> > Markus
> >
> >
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>
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