Subject | Re: Logo colour |
---|---|
Author | markus.soell@bigfoot.com |
Post date | 2001-04-26T22:55:40Z |
For use on black background, a white logo will have to be used.
Black and white are no real colours, both are neutral and can be used
as an alternative for the colored logos.
Markus
Black and white are no real colours, both are neutral and can be used
as an alternative for the colored logos.
Markus
--- In IBDI@y..., Larry Carter <lcarter_97132@y...> wrote:
> Markus,
>
> All the logo's you have done look great!
>
> Here is my $.02:
>
> I personally like all the primary colors (Blue,
> Green etc.) and especially the "Fire" logo. But if I
> had to choose just one alternate color (beyond "Fire")
> for the logo it would be the DarkRed. The DarkRed2
> looks too purple to me. (Then again, I am partially
> color blind).
>
> There is one thing I would like to suggest however.
> I noticed that all the primary colors but Yellow was
> present. Now I realize that the "Fire" logo has a lot
> of yellow, and that is the one I like the most, but a
> all yellow one would be nice. I, unlike the majority
> of the world, prefer black rather than white
> backgrounds. I feel it makes it easier for me to read
> things. The darker colors would not work well on a
> black background. Just a thought.
>
> Larry
> --- markus.soell@b... wrote:
> > Hi all,
> > a decision about the logo colour should be made.
> >
> > I personaly like the "fire" one, especially for the
> > big ones it looks
> > very nice and fresh and also the fine black shadow
> > looks nice there.
> > And it symbolizes the fire.
> >
> > However, there are a few drawbacks: Depending on the
> > context where it
> > is to be used, the orange-yellow might be a bit too
> > bright, too
> > oppressive. Sometimes a more quiet colour would
> > simply look more
> > distinguished. The shadow is needed to give some
> > contrast to the
> > yellow so that it's visible on white background. But
> > the smaller the
> > logo the more problematic becomes this shadow.
> >
> > Since it's a trademark, a decision about the colour
> > must be made.
> > Like the shape, the colour is also a distinctive
> > element of the mark
> > and therefore the same colour should alwayse be used
> > for the logo, so
> > the public gets used to it.
> >
> > Well, what I would suggest, since the red-yellow
> > isn't really a
> > colour ;) I think it's acceptable that one other
> > colour can be used,
> > besides black of course. This other colour should be
> > more dark, so
> > that it's useful where the red-yellow is too bright.
> >
> > See the colour comparison chart for some examples:
> >
> > http://www.soell.ch/firebird
> >
> > I suggest to use the "DarkRed2" as the second colour
> > besides "fire".
> > I put that colour on the page because Pavel
> > mentioned it to me, and I
> > must say, I like it too. Also it's the colour of the
> > InterBase 6
> > package and so it would be a nice, subtle reference
> > to the historical
> > relationship between the two.
> >
> > What do you think?
> >
> > Regards
> > Markus
> >
> >
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>
>
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