"Following on from my general introduction to guerilla marketing in
the first issue of this magazine, I will now discuss some specifics of
getting good press coverage. This much-neglected area of marketing is
actually a relatively important issue, especially if your project is
genuinely interesting, and can reap huge rewards.

"Why would you want press coverage? This seemingly obvious question
is worth considering before you embark into the media world. Do you want
to raise awareness of your project to gain more users...?"

http://www.freesoftwaremagazine.com/free_issues/issue_03/guerrilla-marketing_2/
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Regards,

Marius - flame marketing