--- In Firebird-general@yahoogroups.com, Geoff Worboys <geoff@t...>
wrote:

>
> Words that I see on pretty much every advert for products of
> almost every type (software or not). Words that happen so
> often that my eyes skim over them as meaningless drivel.

No, my idea is to put a unique word in slogan - I am strongly for
"Legend". You do not see very often in commercial, so there must be a
unique product behind that slogan.

> Note: I prefer the additional qualification to the slogan
> ("reborn" or "continues") because the use of "legend" refers

Of-course when I say "Legend" I mean something with legend word in.
Line "legend reborn", "Legend continues", "Legendary ...(something)...
"

>
> The various emotive words like "powerful" etc have come about
> from the suggestion that we should evoke emotions from people
> reading the slogan. I think legend achieves that without
> being so common as to be painful.

Exactly - that is what I am talking about.

>
> OTOH: Most of the emotions I experience in regard to Firebird
> (and all software development) are ones of frustration (why cant
> I get this to work), impatience (why cant I develop faster) and
> depression (there goes another deadline). Not exactly the ideal
> candidates for a slogan. (It could just be that I am having a
> bad couple of months.)

Yea, and when you have read something about "a legend" you will get
full with enthusiasm ;).

>
> I am just too cynical for the task of marketing, which is
> probably why (among many reasons) my "enterprise" still does
> not fit the industry definition of the term.

Precisely - if we address somebody or some group of potential customer
- we will get angry from all others.

Because of all this, I appeal to everyone to think about a neutral and
expressive slogan.

Cheers,
Miroslav Penchev.