On Tue, 19 Apr 2005 07:59:18 +0300, Miroslav Penchev <miroslavp@...>
wrote:

>
> Another idea about the slogan.
> What you say if we have a middle layer in "communication pyramid" - one
> line between the true slogan and "10 lines whitepaper"? Something like
> "sub-slogan".
> When there is a capability to display text with different font sizes
> (HTML, pictures) and there is enough room we will use both the slogan
> (bigger font) and "sub-slogan" with much smaller font. In other places we
> will use just the slogan (plain text messages, button captions an so on).
> My idea is that the slogan should make people to remember our product and
> to provoke them. The "sub-slogan" should tell them just a bit, and to
> prevent them from confusing it about what is Firebird. If the sub-slogan
> is 7-8 words it will be well placed under the slogan (which is 3 words
> for
> example)

Also we can make gentle changes that sub-slogan more often - each 3-4
years for example, to reflect the current state of Firebird and current
market.

With these two slogans I think we will get all the ideas in our whole
slogan.

>
> What do you think?

Cheers,
--
Miroslav Penchev