Subject Re: [Firebird-general] Firebird's slogan -- a summary
Author Paul Vinkenoog
Hi Martijn,

> > What about:
> > Firebird: More with less.
>
> "less" -> negative.

As a rule of thumb this avoid-negative-words criterion has some value,
but we shouldn't become overly dogmatic on it. for instance, phrases
like "without a worry in the world" or "carefree" evoke positive
feelings in most readers, despite the presence of the "negative" words
"worry" and "care".

Combining the "bird" idea with Firebird's ease of installation and
deployment, I just came up with

Firebird - just take off
Firebird - just fly away

Not very enthusiastic about either of them though. "Just fly away"
sounds better, but it makes less sense for our product. And you could
even read it as "Buzz off, Firebird!" :-)


Greetings,
Paul Vinkenoog