> adjectives such as "The powerful, compact, reliable Open Source
> Database" does not make a catchy slogan, but an unrememberable
> "mouthful". It's been mentioned that the Coca-Cola slogan is
> "Delicious, Refreshing, Fun", but despite having resided in
> Coca-Cola's heartland all my life and having encountered that slogan
> on numerous occasions, I didn't remember it. And for any (short) list

I do remember "Always Coca Cola" though :-)

--
Martijn