> > A marketing law. NEVER EVER use a negative word in a sales
> > pitch or slogan like 'problem'.
> > Use the word 'free' instead of 'no cost'.
>
> So what you are really saying is that:
>
> >> Firebird, No Limit, No Cost, No Problem
>
> should perhaps become:
>
> Firebird, Limit Free, Cost Free, Problem Free
>
> This keeps the rhythm of it which I quite like. Although I
> must admit to disliking the fact that only one out of the
> three is strictly true.
>
> Firebird does have limits, does have problems, and in reality
> it is going to cost most people something to install it - even
> if that cost is just time. But I guess this is advertising.
> :-(

Exactly why programmers don't do advertising :-)

With regards,

Martijn Tonies
Database Workbench - developer tool for InterBase, Firebird, MySQL & MS SQL
Server
Upscene Productions
http://www.upscene.com