If you need a place to post this list, I'd really appreciate it if you tried
out PlanetFirebird's forums!

It's going through final tests before being filled up, and a discussion like
this would test it well

http://planetfirebird.com/planetfirebird/

Nige.

> -----Original Message-----
> From: paulruizendaal [mailto:pnr@...]
> Sent: Wednesday, 13 April 2005 8:44 AM
> To: Firebird-general@yahoogroups.com
> Subject: [Firebird-general] Firebird's slogan -- a summary
>
>
>
> Well, perhaps it is time to do a mid-week summary. I'm not
> quite ready to compile a list of all slogan proposals, but I
> will attempt to summarise all of the discussion around it.
>
> I think there is a strong common opinion that the following
> four things are the core benefits of Firebird:
> - Capable
> - Reliable
> - Easy
> - Free
> I think the first two imply enterprise readiness, but perhaps
> others disagree. I think "capable" can be understood to imply
> speed, but I am not sure. Perhaps "scalable" is a fifth core value.
>
> For each of the above benefits it should be easy to provide "proof"
> in the marketing sense: concrete reasons why the claims are
> credible and trustworthy. See my earlier posts for an example.
>
> Specifically for developers there is a supportive set of benefits:
> - Good drivers for all popular client technologies
> - Great, international, helpful community
> - Independence, ownership, empowerment
> - DBA's can have peace of mind
>
> For these benefits marketing proof seems straightforward as well.
>
> Specifically for the managers/customers co-deciding on larger
> projects there is another supportive set of benefits:
> - Large user base, larger than nearly all competing RDBMS's
> - Capable commercial support network
> - Grows with you (i.e. scaleable, performant)
> - Somebody like you has already implemented FB and is happy/successful
>
> Getting marketing proof for this together will be more work.
> We need to assemble a "support directory", H/W sizing rules
> of thumb for various typical workloads, and a "large user"
> reference list with some details of their deployment (db
> size, workload, H/W used, etc.)
>
> So far the summary of benefits.
>
> There have been many valliant attempts to capture all of the
> above in a slogan. I think we have seen two types: "wordy"
> and "abstract".
>
> The "wordy" ones are generally of the form: "Firebird SQL: X,
> Y, Z", where X, Y and Z are words that try to capture as many
> of the Firebird benefits as possible.
>
> The "abstract" ones try to convey the general feeling of the
> Firebird experience. Examples are "the legend continues", "we
> build excitement", "pure empowerment", etc.
>
> It is my opinion that the slogan thread (i) leans towards
> favouring an abstract slogan over a wordy slogan; (ii) has
> not yet generated an idea that has broad support.
>
> However, there is broad support for the idea that the slogan
> cannot capture the full message that we want to communicate
> and that a layered approach is needed, a multi-stage message
> boot loader so to speak.
>
> At the top of this pyramid is the slogan that should generate
> the first level of interest. I suppose it should also act as
> our 'battle cry', to print on tee shirts, coffee mugs, to
> yell at Monty, etc. :^)
>
> At the second level is a "10 line whitepaper", a short
> statement that summarises the benefits of Firebird. It is a
> 1-minute sales pitch, designed to be kept in the the press at
> all times, by attaching it to press releases, by discussing
> it in interviews, etc.
>
> (How about mailing it to 10 developer friends: through the
> 'six degrees of separation' principle all developers in the
> world will be reached quite quickly :^)
>
> At the third level is a full explanation of all the Firebird
> benefits, including all the marketing proof of those
> benefits. The third level is basically an improved version of
> the current fact sheet.
>
> I hope the above summary has been fair to all contributors.
> If not, please make yourself heard.
>
> Paul
>
>
>
>
>
>
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