Subject | Re: [Firebird-general] Firebird's slogan |
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Author | Geoff Worboys |
Post date | 2005-04-12T21:38:21Z |
> A marketing law. NEVER EVER use a negative word in a salesSo what you are really saying is that:
> pitch or slogan like 'problem'.
> Use the word 'free' instead of 'no cost'.
>> Firebird, No Limit, No Cost, No Problemshould perhaps become:
Firebird, Limit Free, Cost Free, Problem Free
This keeps the rhythm of it which I quite like. Although I
must admit to disliking the fact that only one out of the
three is strictly true.
Firebird does have limits, does have problems, and in reality
it is going to cost most people something to install it - even
if that cost is just time. But I guess this is advertising.
:-(
--
Geoff Worboys
Telesis Computing