Subject Re: [Firebird-general] Firebird's slogan
Author Geoff Worboys
> A marketing law. NEVER EVER use a negative word in a sales
> pitch or slogan like 'problem'.
> Use the word 'free' instead of 'no cost'.

So what you are really saying is that:

>> Firebird, No Limit, No Cost, No Problem

should perhaps become:

Firebird, Limit Free, Cost Free, Problem Free

This keeps the rhythm of it which I quite like. Although I
must admit to disliking the fact that only one out of the
three is strictly true.

Firebird does have limits, does have problems, and in reality
it is going to cost most people something to install it - even
if that cost is just time. But I guess this is advertising.
:-(

--
Geoff Worboys
Telesis Computing