On Mon, 11 Apr 2005 12:07:23 +0200, Pavel Cisar <pcisar@...> wrote:

>
> Aage Johansen wrote:
>>
>> There are limits to what you can put into a slogan. In particular a
>> good
>> slogan. It needs to be short, and not silly. Maybe something like:
>> "Firebird - Full Featured and Free". What the features actually are
>> must
>> follow.
>
> Very true. We're trying to put too much information into it. That would
> never work. Slogans are about emotions, not about facts. They should
> invoke certain feeling in reader/watcher/listener attached to the rest
> of message that contains facts. It may also provoke curiosity to learn
> more about product. Watch any commercial for examples.
>
> There is also no need for clear, verbose link between the slogan and the
> product (i.e. slogan doesn't need to be descriptive), although it may
> help. But slogans must be distinctive, easy to remember and must have
> strong positive emotional load. The link between slogan and product is
> built in people's mind by repetition/exposure to both parts,
> information/image and slogan. Over time this link is strong enough that
> exposition to slogan itself will automatically invoke the rest of
> message.
>
> For example, I would go with something like:
>
> Firebird - The legend continues.

That is good - it is provocative to continue to read the rest of
"one-liner with basic description" and "10 lines whitepaper" and after
that to read two or three whitepapers each with dozen of pages:
- One for more descriptive facts of Firebird - something like that:
http://firebird.sourceforge.net/guide/FBFactsheet.html
- One for list of customers that user FB
- And probably one with opinions and expressions from almost everyone from
FB community.

I think that it is time to get a list of all suggestions and to make some
kind of vote.

Cheers,
--
Miroslav Penchev