> > There are limits to what you can put into a slogan. In particular a

good

> > slogan. It needs to be short, and not silly. Maybe something like:
> > "Firebird - Full Featured and Free". What the features actually are

must

> > follow.
>
> Very true. We're trying to put too much information into it. That would
> never work. Slogans are about emotions, not about facts. They should
> invoke certain feeling in reader/watcher/listener attached to the rest
> of message that contains facts. It may also provoke curiosity to learn
> more about product. Watch any commercial for examples.

Firebird: Fast, Featured and Free.

4 Fs, always good :-)

With regards,

Martijn Tonies
Database Workbench - developer tool for InterBase, Firebird, MySQL & MS SQL
Server
Upscene Productions
http://www.upscene.com