Alex Boisvert wrote:

>
> How about:
>
> "Firebird: A database to store your own."
>
> With this slogan, I'm parting with the functional aspects and promoting
> emotional aspects. In the spirit of "a database to call your own", I
> think it conveys different meanings:
>
> -control your own destinity (open source)
>
> -it's YOUR data, it's YOUR database (no vendor agenda)
>
> -clearly establishes that we're talking about a database; avoids the
> browser confusion.
>
> -conjurs the imagination, because the mind wants to finish the statement
> (your own what? customers? products? history? CD collection?)
>
> -personalized feeling; there's an implicit notion that if it's my own,
> then it must be good (most minds are self-promoting). It's also a warm
> welcome for anybody who hasn't used Firebird before. It think that's
> important because an important goal of the project is to increase mindshare.
>
> -scalability: my "own" can refer to my personnal data, or can refer to
> my company's professional data. I think the slogan scales the same way
> the database does.
>
> alex
>

while searching for firebird slogans on google

"A little known fact about the slogan "We Build Excitement" is that it
was adopted by Pontiac during this period to promote the new '82 Trans
Am. The slogan fits Pontiac's intended image so well that it is still
used successfully today. Actually, since Pontiac didn't yet have the
finished product to support the slogan, it started with "The Excitement
Begins," and then followed with "Now The Excitement Really Begins," and
then when the '82 T/A was in full flight, so to speak, it became the
world famous "We Build Excitement."



--
Regards,

Marius - Linux admin