> Working from the following "10-line whitepaper"
>
> > Functional benefits for Firebird are:
> > - easy: low/no admin, self tuning, single file db possible, etc.
> > - scalable from embedded to high-end
> > - rich, world-class feature set; innovator
> > - strong developer and user community (i.e. future proof)
> >
> > Emotional benefits are:
> > - low/no risk of failure & angry bosses/customers
> > - be part of pushing out the technology frontier
> > - open, international, friendly and helpful community
>
> a possible slogan could be: "All of the power, none of the fuss"
>
> It doesn't capture scalability and great community, though.
> Also, "fuss" is perhaps not understood widely.

> Looking forward to better proposals.