Helen Borrie wrote:

> At 09:54 AM 8/04/2005 +0000, you wrote:
>
>
>
>>Firebird goes by the slogan "The Database for the New Millenium".
>>I am somewhat puzzled by it. Where did it originate?
>>
>>I am trying to figure out -- in mass marketing terms -- what
>>functional and emotional benefits it intends to convey. Think Coca-
>>Cola: "Delicious, Refreshing, Fun" The words "delicious, refreshing"
>>are on every can and bottle for over a century and explain the
>>functional benefit. The phrase "coke is fun" (accompanied by
>>appropriate imagery) has been in their advertising for decades and
>>conveys the emotional benefit.
>>
>>SAP's "The world's best run businesses run SAP" is also very clever.
>>It is both functional (SAP contains the best practices of leading
>>companies) and emotional (join the exclusive club of best run
>>businesses). It also deflects a problem, which is that SAP is hard to
>>implement and implementations often fail. The SAP slogan suggests
>>that these failures occur at poorly run businesses, and nobody thinks
>>of their own business as poorly run.
>>
>>I would be grateful if anybody can explain our slogan to me. Helen?
>>Paul? Marius?
>
>
> I think it stinks as well. I can't recall whose idea it was, Pavel's
> possibly. It might have been thought to have some sort of significance
> back in 2000 (though it's provably *not* the only RDBMS that avoided the
> infamous bug), but who cares a jot about the new millennium today?

Millennium related slogan is not good for present (It was good then :
Remember Millennium bug , Millennium End , Millennium windows ....)

>
> The t-shirts have "SELECT FIRST 1 RDBMS FROM open_source" which I think was
> Roman's idea (or might have been Arno's). Personally, I don't like it
> much, but at least it's "international" and it's not quite as naff as "The
> Database for the New Millennium".
>
> We should have a slogan competition, perhaps with a prize? I'd be willing
> to contribute a copy of The Firebird Book to this end; maybe IBPhoenix or
> CFLP could contribute a t-shirt?

Yes slogan competition should be done.

>

MySQL: The World's Most Popular Open Source Database
PostgreSQL: The World's Most Advanced Open Source Database
Firebird : The World's Best Open Source Database




--
Regards,

Marius - flamerobin.org - The World's Best Open Source firebird admin