Subject Re: [IBDI] Re: Just a marketing suggestion for FB1.0 CD
Author Ann W. Harrison
At 03:59 PM 2/24/2002 +0000, Artur Anjos wrote:

>But I would like to have Boxes, with CD's, and Manuals....

Here's the problem, briefly. At a previous small company, we
produced manuals, boxes, & CD's with silk-screened logos. Of
course, we also needed a shipping box to hold the inner box.

The books, if we ordered 100, cost about $75 / set (three books,
total about 7cm thickness, spiral bound, black & white, not
counting covers). The covers (3000 ordered) cost $5 for
three pair (front and back of each book). The boxes (3000
ordered, cost $12 each. The shipping boxes were another
$2 each and the CD's were another couple of dollars. We could
reduce the cost of the sets of books by ordering more at a
time. In short, it cost about $50.000 before we shipped the
first set. No doubt it could have been done for less - we
were going for a high-class look and the person involved was
spending Other People's Money ... still it's a lot to spend.