Geoff Worboys wrote:

>...
>If a person does a search for SQL on the web because they happen to be
>looking for an SQL database server they are going to get so much back that
>they will not notice something like "FireSQL" in the middle of page 1025 of
>the search results - to catch such a search we would need to call it
>AardvarkSQL.

LOL !!!

>As long as the home page has a title like "White Knight - The Open-Source
>SQL RDBMS" or similar then people should still get the idea - even off the
>results of a search. When it gets as famous as MacDonalds - notice that it
>is not MacBurger, or MacFastFood - then it wont even need that ;-)
>
>And last but not least: I do like the the name "White Night".

Maybe "White Knight" (you didn't really mean "White Night", did you?) could
be a possible name for what we now call "NewCo" ?
We would still need a name for the database product, though. I still think
it should have a 'left field' type name. Something totally new (in the way
that the name KODAK was) or maybe taken from legend or mythology.

Regards,
Aage J.

ps.
All discussions on _name_ should probably be moved to one single list. Rob
Schieck (MERS) has suggested the IB-Marketing list.