Btw, here are two resources for publishing PR releases:

www.prweb.com <http://www.prweb.com> - $80 per release, gets you inclusion
in google and yahoo news
www.prleap.com <http://www.prleap.com> - free

From my own experience, I can say that doing regular PR pieces on a monthly
basis does wonders for businesses with no advertising budgets :-)

On 4/27/05, Paul Beach <pbeach@...> wrote:
>
>
>
> > very good paper about "generating buzz" aka PR
> >
> > http://www.paulgraham.com/submarine.html
>
> Exactly the same plan as was in the original InterBase spin off business
> plan :-)
> Needs money though :-(
>
> Paul
>
>
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