--- In IBDI@y..., Doug Chamberlin <dchamberlin@n...> wrote:
> At 5/3/2001 07:58 PM (Thursday), markus.soell@b... wrote:
> >[much else snipped]
> >Why should Firebird not want some publicity if it can get it for
> >free (by simply having the website in place)?
>
> This is a very common misconception about the web. Just having a
> web site gains you absolutely zero in publicity. It isn't even as
> much publicity as you would get by having an advertisement in the
> telephone company's "yellow pages". It is much more like putting a
> sign out in front of your home.

You misunderstood me. What I am trying to explain is, why a well done
site set up before release of Firebird 1.0 will have very much
publicity effect:

1. I don't want a special "publicity" website. I just want an
informative, normal website.

2. The release of Firebird 1.0, if properly announced with a press
release, will get mentioned in IT magazines, and if the URL of the
official Firebird website is added in that press release, this URL
will also be in the IT magazines.

That's why there will be traffic to this site, especially when
releasing the first production version, which is an event "worth
noting".

So, I say: Don't miss this opportunity to present Firebird as
something professional! It's almost free, all you need to do is have
that site up before releasing Firebird 1.0.

Markus

> Publicity is what happens once the product is promoted and then
> only if you are effective in the promotion or just lucky. Publicity
> is when other people who are not on the Firebird team start talking
> about Firebird, such as magazines or newsletters or word of mouth
> between technical types. Publicity will not happen just because
> the web site exists (except by accident), no matter how good the
> site is. it can also happen very effectively WITHOUT a
>Firebird "marketing" web site.